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Category Archives for Traditional Marketing

Marketing via Current Events

We’re all tired of hearing about last week’s elections, or I am, at least..:).  However, a Ben and Jerry’s owner in Sugarland, TX (outside of Houston) has created a cool marketing

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10 Steps to Researching Your Competition Online

Regardless of what business you’re in, you have competition, or other businesses who are clamoring for the same consumer dollars as you.  The competition may or may not be in the same industry,

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10 Conversation Starters for Introverts Who Want to Network Successfully

Many of you know that I’m a card carrying introvert on the MBTI scale (INFP), and as such, business networking isn’t high on my lists of things I love to do.  Or, should I say, networking

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When is a Gift Not a Gift?

This morning I received an email from a coach whose email list I’m on.  In it, she requested that I participate in a quick survey, and that my "reward" would be a gift worth $20. 

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Do You Have Confidence in What You Sell?

This question arrived in my email inbox this morning, and I thought it was a great one.  Why?  Because I talk to so many business owners who are good at what they do but don’t project

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