Facebook Live Video Ideas for Soap Artisan
Stephanie Harren, who is a local handmade soap artisan and runs Chosen Weeds Farms in Bridge City, TX, asked me a question recently: “I’ve been trying to come up with some Facebook live videos
Continue readingYour 10-Step Year-End Website Audit
The close of another year is upon us, and with that comes your year-end website audit. Wait, you are doing an annual website audit, right? Failing to take a few minutes to review your website at the end
Continue readingYour 10-Step Year-End Blog Checklist
How has your blog been working for you this year? Is it bringing you new clients, more recognition for your expertise, or increasing your bottom line? If not, now may be a great time to review your
Continue readingYou Are Your Brand
You are your brand. That’s the secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. Your story. Your
Continue readingHow to Market Benefits vs Features
Do you really understand the concepts of benefits vs features? One of the most difficult concepts to grasp for online business owners who are writing their own sales copy is to write about the benefits
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