Category Archives for Traditional Marketing
Have You Inventoried Your Intellectual Capital Recently?
Many times when you’re starting out in business, or changing direction in business, you become overwhelmed with just where to start, or who you can contact for assistance. You have many contacts,
Continue readingWould You Rather Speak and Travel or Speak from Home?
I just returned from speaking at the eWomenPublishing Network Conference in Dallas. I had a great time, but traveling wears me out these days — I just don’t bounce back like I used to. I
Continue readingHow to Create a Unique Selling Proposition for Your Online Business
Being the Internet geek that I am <g>, I spend lots of time online looking at websites and collateral materials of various kinds of businesses. Almost unfailingly what I notice is that if
Continue readingGetting Local Clients
Q: I run a personal errand/concierge service and have been very successful in getting my name out there and have lots of great press. I have over 100 clients that I have services in the past
Continue readingWhat Does Your Target Market Want?
Sometimes writing articles is a complete crapshoot. One week I think I’ve written a wonderful article that everyone will love and get not one response and very little interest. The next
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