Marketing with Holiday Cards
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Over the weekend we received a Christmas card from our plumber. It was a lovely card encased in a silver-lined envelope and beautifully embossed with a holiday message and the name of the plumbing company. The customer inside of me said, "Oh, that's nice." and I immediately threw it away. The marketer inside me said, "What a sad waste of a card and postage. They didn't send me a call to action."
What do you hope to accomplish by sending out holiday cards to your customers? Do more than send out a pretty greeting. Don't create a situation like my plumber did where the only thing I did with the card is put it immediately into the trash. Make sending holiday cards worth your time, energy, and money and worthwhile for the customer to open by including a call to action. Here are some examples:
1. enclose a coupon for 15% off the next call or order
2. create a tell-a-friend campaign by enclosing business cards or new customer coupons that the customer can pass along to family and friends
3. offer to do a complimentary inspection
4. send your customer a link to a free report on your website that will help him/her improve something
Get the idea here? What call to action can you take in your holiday card campaign so that your card is saved from the circular bin?
About the Author Donna Gunter
Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.
