Marketing My VoiceOver Business

Q:  How can I most efficiently market my voice as a service for web site owners to have their text recorded by a professional?

Cliff

A:  In terms of online marketing, the best way to do this is by case studies and examples.  On your website you’ll want to talk about how your client had a particular problem with some aspect of his/her audio/video production and how hiring you helped them overcome that hurdle and created different results — more sales, bigger audience, etc.  When I visited your site, I see that you have lots of examples of your work and you seem to be very talented, but your testimonials are on the weak side.  While they sing your praises, they say nothing about how the service you provided resulted in better results for your clients and how those results were measured.

Your website visitors want to see concrete examples of how you’ve helped others, and how your help put your clients into a better situation so that they (your visitors) can see themselves in that situation and envision hiring you to make their lives/businesses better.

You also need to convey the benefits of professional voiceover — why should they hire you instead of doing their own voiceover?  And, what makes you unique/different/special from all the other voiceover talent out there? Where in their businesses (under what circumstances) could someone use voiceover other than for standard commercial-type scenarios?  For example, do you do podcast or teleseminar intros when a program is recorded and distributed?  Audio versions of ebooks?  Camtasia video demos?

Don’t depend on your target market to figure out how to best use your services — you need to take them by the hand and show them.

Happy marketing!

Warmly,

Donna