Klout
You add new friends and followers on Twitter and Facebook each day, which is great. However, how do you figure out if they are listening to what you have to say? Now there’s a free service to determine how much you influence your Twitter and Facebook peeps.
Klout analyzes data from your Twitter, Facebook, and Google Plus and rates you from 1 to 100 on your “overall online influence.” The Klout Score measures influence on a scale of 1 to 100, with 100 being the most influential. Klout uses data from social networks in order to measure:
- How many people you influence; (True Reach)
- How much you influence them; and (Amplification)
- How influential they are (Network Score)
Essentially, Klout helps you understand your influence and how to leverage it. Klout also identifies your “style” on a matrix that describes how different people interact with one another in online social media. Styles range from observer and explorer, to pundit and celebrity.
The most useful feedback Klout can provide is to validate that your presence on social networking sites and track how it changes over time. Klout pegged me as a “networker” although I hardly see myself that way.
About the Author Donna Gunter
Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.
