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Category Archives for Copywriting

How to Market Benefits vs Features

Do you really understand the concepts of benefits vs features? One of the most difficult concepts to grasp for online business owners who are writing their own sales copy is to write about the benefits

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Writing a Headline: 7 Proven Headline Formulas That Sell

Headline formulas can’t be that complicated, right? Writing a headline seems pretty simple — everyone is doing it! All you have to do is just give your piece a title that tells what the story

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13-Step Foolproof Sales Letter Template

Once you have created an information product or a service to sell, now you have your next big job, which is creating your sales letter template. After putting together your product or service, the most

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