Best free strategy to promote a website
Q: What is the best and free strategy to promote a private website?
Michael
A: Hi Michael–
Hands down, I think the best free strategy to promote a website is by writing articles and submitting them to article directories. Well-written, high quality articles will accomplish the following for you:
- establish your expertise in your field/industry
- increase your visibility online
- help you grow your list (with a well-crafted resource box)
- establish strong incoming one-way links from high traffic article banks (EzineArticles.com, IdeaMarketers.com, etc.)
- enhance your searchability in the search engines with keyword rich article titles
- repurpose your expertise found in your articles into numerous formats both for free and for a fee for your visitors: podcasts, blog posts, video, press releases, teleclasses, ebooks, special reports, etc.
- increase traffic to your site
- get your content published on other ezines, websites, blogs, etc.
The key is to write useful articles for your target market that provide the answers to any number of questions that they have. More info can be found in the Article Marketing section of my blog.
While you can submit articles to article directories manually at no charge, I use a service for $37/month that's the best $37 I spend each month in marketing dollars. It's to an article submission service, GetMoreClientsArticles.com. It'll take you about an hour to set up your account, but once you're set up, it only takes about 10 minutes to submit an article.
Tip: At the point you write your article, also create a short description of the article (2-3 sentences) as well as a list of keywords someone might use to find an article on this topic. This will save you even more time in the article submission process.
For a thorough guide to the process of article marketing, check out my audio and study guide, Article Marketing 101: How to Drive Droves of Clients to Your Website Audio Download and Transcript.
Got an Internet Marketing question? Ask it here: AskDonnaGunter.com.
About the Author Donna Gunter
Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.
