Who’s My Target Market?
For the last two weeks I've been spending a good bit of time researching a possible refocusing of OnlineBizU.com. The preliminary research is exciting in many ways, but there's something of a stumbling block in my way regarding an easy way to reach my target market. That sticky issue is always the key, even in the coaching I do with 1:1 clients. Having an easy-to-find, well-defined target market ALWAYS makes your target marketing easier. I've tracked down a certain segment of this target market and can figure out how to reach them online, but the ones with the better defined characteristics I'm seeking is still a bit elusive, unless I use some direct mail marketing methods. Now, isn't that the great irony — the Online Biz Resource Queen resorting to snail mail for her marketing efforts! LOL
I promise — I'll reveal more in the coming weeks, so be patient for some great news..:)
To your online success!
Donna Gunter, Online Business Resource Queen (TM) and Online Business Coach/Manager
About the Author Donna Gunter
Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.
