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Viral Marketing via Rejection

I read in this morning’s Houston Chronicle about a new way to reject people in the dating world.  If you’re asked for your number but don’t really want to give it to the person who’s asking, you can give them a Rejection Hotline number.  Ouch!  Whatever happened to simple honesty?  If you want to hear the rejection message, you can dial the Houston Rejection Hotline number, 713-866-6249, or find the number for your area at  It’s a rather funny message, but I’m sure would be quite hurtful if you were really on the receiving end of this call..:)

According to the owner, the various hotlines got 18 million calls last year, with 80,000 calls to the Houston line alone.  However, until recently, the owner hasn’t made a dime.  He’s just now beginning to profit from it through partnerships and speaking engagements.

From a moral/ethical perspective, I find this idea repugnant, but my business side has to admit it’s a great viral marketing idea.

How can you create a viral marketing idea for your business?

About the Author Donna Gunter

Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.

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