How Do I Start a Home Care Business Online?

Q:  How do I start a home care business online?
Patricia Aldridge

A:  Hi Patricia — I’m not quite sure what you mean by a home care business, but I’m going to assume you’re talking about a business where you’re taking care of senior citizens in their home, ranging from nursing care to household chores.

I don’t really know much about the business side of this industry, so I suggest you check with your state to find out if there are any regulations, inspections, certifications that you need to attain to open this type of business.  You may also want to join your local Better Business Bureau, as trust is paramount in this type of business, and your prospective customers will want to know that they can rely on you.  A BBB seal will start the process for you.  You may also want to search for home care business start up guides online for information specific to this industry.

In terms of marketing your home care business, a web site that can be found by people living in your geographic area is vital.  Because this is a city-specific business, you’ll want to be sure and optimize your site for local search terms, like “your city” home care, “your city” home health care, etc.

In terms of your site, you’ll want to have headshots of both you and your staff, testimonials from happy clients, and a listing of the services you provide, as well as your contact information clearly displayed. This is a continuation of creating trust with your prospects that I referenced earlier.  You’ll probably also want to note that you have done criminal background checks of your providers and whether or not your providers are bonded.

If you need help with this, I help local business owners create easy-to-maintain web sites and do local search optimization on those sites.  Complete my FastTrack2Customers Assessment and we can talk.

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