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How Viral Marketing Helped an IT Company Reach Thousands

In one of my favorite newsletters, Marketing Best Practices by David Frey, writes about how to create an unstoppable marketing virus.  Here’s what David said:

Earlier this year, LiveVault, an online data storage and protection company launched two new products. They wanted to make a big splash in the market, but they didn’t have the money to do it.

Well, the only way to make a big splash on a shoestring budget is to do something extraordinary that people (and the media) will talk about. They came up with the idea to hire someone famous, and make a viral video.

So they created a 6 1/2 minute short film titled, "The Institute for Backup Trauma" and hired John Cleese (of Monty Python fame). Michael Dorn (Worf in Star Trek) even made a cameo appearance in the video.

The viral video takes a wacky approach to showing IT people the problems with tape backup (versus LiveVault’s online digital backup services).

Once the video was produced and online they simply sent out an email blast, purchased a few banner ads, and placed two 1/4 page ads in a trade mag and off it went.

The video has been watched by over 300,000 people so far and the number is growing every day!

And the press can’t stop talking about it. Would you like to see LiveVault’s video? Here it is…

The video is great, for a commercial, which is in essence what it is. David calls this strategy a "viral marketing agent" — something that makes people think about you and is "buzzworthy"  Since I’m in the process of reinventing my business,  I’ve given a great deal of thought to about what my own viral marketing strategy might be.  Anyone want to suggest an idea?  What are you doing in the viral marketing category?

About the Author Donna Gunter

Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.

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