How to Start Marketing With No List?

Q:  What is the best way to get explosive list growth for a new niche product, where I have no related list?

Mark

A:  It’s quite tough, Mark, to start without a list. The first thing I would do is to create a squeeze page in which you capture your visitor’s name and email address.  I’ve written an article about how to do that here.

Secondly,  create a client capturing device, like a special report, audio file, ebook, etc. that answers a pressing problem of your target market and offer it free to your visitors on your squeeze page..

Thirdly, plan now how you plan to keep in touch with your prospects.  Create a series of autoresponders that "reach out and touch" your prospects every so often. Write a regular email newsletter to send them, or post to your blog or create a podcast that will remind them about you.

The most immediate way to draw traffic to your site is to create a compelling ad at Google Adwords.  In order to avoid the "Google slap", where Google penalizes you for not having content on your site, you may want to have a few articles posted on your site for content.  The master of Google Adwords, Perry Marshall, has written the definitive guide to Google Adwords, which you can read about here. 

Good luck on your listbuilding!