Email List Protocol

Q: Is it appropriate to sign up an acquaintance or colleage for an email newsletter with their implied permission?

Heather

A:  Hi Heather–

The best (and safest) way to
proceed is to request that they go to your website to sign up and opt-in..  As
the problem with spam continues to grow, more and more people are becoming leery
of having anyone email them anything, or even providing their email address to
someone.  Sometimes all it takes is for one person to report you as a spammer,
and your entire website can be gone in a flash.  Don’t let that happen to
you.

Don’t try and conduct an email marketing campaign from your email
client (Outlook, Outlook Express, Eudora, etc.).  If you do, you’ll be quickly
inundated with email of people asking you to change their email address, take
them off the list, etc., and you might exceed the amount of outgoing email that
your ISP permits its customers to send in a day and be labeled a spammer by
them.

If you don’t yet have an email marketing provider,  I suggest that
you use something like aWeber.com or GetMoreClientsCart.com or EzineDirector.com
to help you manage your email list (you can read more about these services at www.AskDonnaGunter.com).