Door-to-Door Marketing

Believe it or not, selling door-to-door is still alive and well in 2007.  This past weekend, our doorbell rang and at the door was a young man from the Houston area who was in town offering his services as a curbside house number painter.  For $25 he offered to paint our house number on our curb so that we can easily be found by emergency vehicles, delivery services, and the local pizza guy..:).

Eric had been searching for someone to do this for 6 years, so he eagerly jumped at the opportunity.  Eric said that this guy didn’t do a hard sell at all.  In fact, Eric was convinced to buy from him because:

• The seller carried a portfolio of his work.

• The seller didn’t provide an outrageous guarantee.  He said that the number would probably last 2-3 years before it would have to be repainted.

• Eric had been seeking a provider of this type of service, so Eric was a ready-made customer.

• The seller offered to customize the number with the Houston Texans logo and colors (probably a MAJOR copyright violation, but who am I to tell??)

• The price was right.

I’ll have to admit that this type of business is probably best promoted with the door-to-door marketing technique, although a website might encourage some customers to call this seller rather than him having to always knock on doors. I think EVERY business can get some use out of a website..LOL