Brilliant Marketing Strategy by ABC Television
I've recently started watching the ABC television
series, Castle, starring Nathan Fillion (who was Capt. Mal Reynolds for
all you sci fi geeks like me out there). The series is about a best-selling
author, Rick Castle, who has been teamed up with a police detective, Kate
Beckett, as a police consultant to help them solve their crimes. He also uses
what he sees in cases and the people on the force as the basis for his next
novel.
The series has been touting Castle's newest book, Heat Wave, which has
just been published on the show. At the end of the episode, an announcer
encourages viewers to buy the book. I've been listening to that announcement for
awhile for the past several weeks, thinking it was just part of the shtick of
the series. However, after watching this week's episode, I began to wonder if
the book was real. So, I went to Amazon.com and discovered that the book touted
in the series is a real, published, book with pretty favorable reviews!
My jaw dropped. What a brilliant marketing scheme by ABC Television to enhance
the profile of the series, create another line of income into their business,
and have the popularity of the book help the TV show and the TV show drive sales
of the book. Who'd a thunk it?? Of course, this strategy is not without its
critics, as many are saying that it's not ethical to publish a book by a
fictional character. However, I'm an avid reader, and as long as I get a
believable and reliable plot line, I don't really care if the author is
fictional. Does make me wonder, however, who the unnamed author really is and
whether s/he is getting his/her due?
This has me thinking about creative, out-of-the-box ways I can market my own
business!
About the Author Donna Gunter
Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.
