A Bittersweet Anniversary
Twenty years ago on Thanksgiving Day, 1998, I pulled into my mother’s driveway in Jasper, TX, and was welcomed home with a hug from my mom. I had just traveled almost 1700 miles from my now former
Continue readingIntroverts Unite – Separately in Our Own Homes
Those of you who’ve been on my list for awhile know that I’m a card-carrying introvert (INFP on the Myers-Briggs scale, if you’re interested.) That introversion factor can make marketing
Continue reading7 Ways Online Customer Reviews Help You Get More Customers
Online customer reviews from places like Yelp!, Facebook and Google Reviews are becoming increasingly important for service businesses that work with local clients. Consistently positive customer reviews
Continue reading7 Proven Ways to Use Digital Content Curation to Become a Recognized Authority in Your Industry
There’s a new marketing sheriff in town, and her name is digital content curation. I’ve been reading about this process for the last six months or so, and since it seems to be gaining in popularity,
Continue readingHow to Leverage Your Expertise Into Multiple Income Streams
Putting all of your eggs in one basket in your business is never a good idea when trying to leverage your expertise. Diversity is key, which means that your revenue should come from a number of clients
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