7 Easy Steps to Turn Blog Posts to Video

Want to turn blog posts to video? If this is a point in your content syndication strategy, it isn’t as difficult as you might think.

Video is a powerful medium, and more and more people are relying on video to get their information.  The online video giant, YouTube, has over 1 billion users.  Wouldn’t you like to get your share of those eyeballs for your content on your site?

It’s not as tough to create video from your content as you might think.

Here are 7 easy steps to turn blog posts to video:

1. Know your goal.  What do you hope to accomplish with syndicating your video?  Get more opt-ins?  Drive traffic to your site?  Sell a product or service?  Be sure you have a clear picture of the result you want to achieve, also known as your call to action, prior to your content syndication process, as this will aid in creating the video.

2. Gather your resources.  In order to make your call to action work for content syndication, you will need the following:

• An ethical bribe, or a lead generation magnet, to give your viewers an incentive to follow your call to action, especially if your call to action is to increase your opt-in list.
• Just like something that is for sale, you’ll need to create a landing page containing a list of benefits to your visitor as to why they would want to part with their name and email address to receive what it is that you’re offering.
• A branded PowerPoint background.  This background will display your logo and your landing page URL.  Presenter Media offers a number of PowerPoint backgrounds that can be customized to your brand as does Canva.
• Images to illustrate your presentation.  Purchase five rights-free images that can be used for commercial purposes.  I use Stock Unlimited for the purchase of all of my images for my sites.
• Lastly, you’ll need to write your script to include an introduction, the body of your content, and your call to action.

3. Keyword list and description.  Be sure that you have a short keyword list created to use on the video submission sites. Don’t forget to include your name and your business name.   Then, create a short description of your video that includes your URL of the website you want to promote, followed by a keyword-rich description.

4. Create your PowerPoint.  Set your PowerPoint page set up for an online show — 16:9 ratio.  You’ll want to place one sentence on each slide of your presentation.  Conclude your presentation with a call to action slide.  Sprinkle your images throughout the slides.

5. Record your video.  The newest version of PowerPoint lets you record your presentation.  Sharyn Sheldon has a great video below with details on how to record a video in PowerPoint.

6. Upload video to Youtube.  Be sure to take advantage of the annotations and captions and subtitles to give your video more “SEO juice.”  Here’s a great article on Youtube video SEO.

7.  Shortcut the process with Vidnami.  Vidnami makes the content video creation process quite easy. Once you’ve loaded the content, you can choose from a number of images and videos, as well as license-free background music options. You record each slide individually, so it’s easy to go back and re-record if you stumble. Or, if you prefer, you can simply have a music background with no voice over.

You can view a video that I created from a recent article here:

If you’re like me and hate “talking head” videos, creating a screencast video is a simple and inexpensive way to get your content to continue to work for you.  Expand your content syndication plan with videos and see how your web site traffic increases!