Archive Monthly Archives: March 2011
Does Personalization in Email Subject Lines Matter?
A few months ago I was on a call and discovered that putting someone’s first name in an email subject line (i.e. personalizing the subject line) was now a no-no, as most people
Continue readingColor Detector
As I create web sites or images, I often have to match the color of something that already exists. I’m the world’s worst at being able to accurately match colors, so I began seeking an option
Continue reading6 Tips to Using Location-Based Social Networking to Market Your Business
Foursquare, Gowalla, Yelp, Brightkite, Facebook Places. These sound like games, don’t they? In a way, they are. They are the biggest players in the game of location-based social media. Location-based
Continue readingIt’s My URLs
Wouldn’t it be nice to have all of your social networking profiles together in one spot, along with the links to your web sites? I thought about creating a social networking profile landing
Continue readingThinking Outside the Business Box
When I go on a visit to a new place, I always like to pick up the free newspapers, as they are rich with ads from small business owners. It’s fun to see the cool ideas that people have turned
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