Category Archives for Traditional Marketing
Niche Marketing in Religion
I’m always telling my clients that the best way to grow their business is to decide to niche themselves, or work with a particular market segment, i.e. coaches who work exclusively with dentists,
Continue readingYour Halloween Lesson on Marketing
Today is Halloween in the US — a time for ghouls and goblins and lots of candy! Halloween was a bust for us in Southeast Texas — the rain came down in buckets, and all the little trick
Continue readingYour 15 Minutes of Fame
I’ve long been a fan of encouraging clients to publish their articles in various article banks and announcement lists online. This process increases your visibility, as well as increases
Continue readingDinner Party Networking
After being inspired by Keith Ferrazi’s dinner parties that he recounted in his book Never Eat Alone, I threw something of a dinner party (ok, it was a pizza party <g>) last night with some
Continue readingNever Eat Alone Networking
I just finished the most amazing book on networking called Never Eat Alone: And Other Secrets to Success, One Relationship at a Time, by Keith Ferrazzi. For the two years in Little Rock, I
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