Social Networking for Local Business

Q:  How can I harness the power of social networking sites such as Facebook to generate new clients for my wedding photography business?

Paul
Cosmic Photography
https://cosmicphotography.co.uk/

A:  Hi Paul–

Because most of your clientele will be geographically close to you (local), you'll need to use social networking in a little different way the rest of my clients do, where they are marketing globally, rather than locally.

I'm not that well-versed on using social networking for local business marketing, so I'm going to refer you to other sites that have covered this topic in more detail.

1.  Create a Facebook page.  You can do so here: https://www.facebook.com/pages/create.php  Here's a tutorial from Facebook on how to create this page: https://www.facebook.com/advertising/?pages and an independent tutorial here: https://www.squidoo.com/facebookpage

On your page, hold contests, give away coupons, and encourage interaction among your followers.

2.  Social networking for local business

Below are some articles authored by others that will help you create your social networking strategy for local business marketing:

32 Ways to Use Facebook for Business

Here's another one for using the geo search features of social media to find prospects in your geographic area, 8 Social Media Sites for Local Networking.

How Local Businesses Can Dominate Twitter

5 Ways to Grow Your Local Business with Social Media

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