How to Increase Your Ezine Open Rate

Q:  How could i generate leads from my email newsletter campaign? what are the ways
to impcrease the click through rate of the email newsletter?

Deepti

A:  Great question, Deepti — it’s one that troubles many, many online biz owners.  Here’s an article I wrote on that very topic — 15 Proven Strategies to Grow Your List.

In terms of increasing the click-through rates, you’re never going to get everyone to open your email newsletter.  I’ve heard anecdotally that a 30-40% open rate is considered good, and if you’re  above that, spectacular!  If you’re not yet at that level, though, here are some tips that will help:

1.  Personalize your subject line using your recipient’s first name.  Most ezine/autoresponder programs have this feature built into the service.  Inserting a personal greeting by first name in the body of the email is also a great idea.

2.  Create a compelling subject line.  What subject line will make your reader want to open your email immediately?

3.  Purge your list.  In my experience smaller lists that are finely niched have a much better open rate that large lists where the readers come from all backgrounds.  When you’re writing specifically to 1 target market, your open rate can reach 60% or greater.

4.  Keep your ezine short, sweet, and to the point.  I advocate having no more than 4 sections to an ezine — (2 or 3 is better, though): Personal Reflections (use of this section depends on your audience), Feature Article, Resource (again, depends on your audience), and a small promotional section featuring your latest product or service.  Keep the salesy stuff to a minmum–readers want valuable content, not s sales pitch.

5.  Get to know your reader.  What is your reader seeking?  What issues or problems bring him to your doorstep?  If you’re answering the questions/responding to pressing concerns of your readers, your open rate will increase dramatically.

Let me know if I can help you grow your list!