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Getting Out of the BS Funnel

I think I’ve been stuck in the BS Funnel (yes, it stands for what you think it does) for the last few weeks now. I’ve had it on my to-do list to call some prospective clients about my coaching program, and I have found everything in the world to do to put off this task. Let’s see–formatting articles, sending them out to article banks, updating websites–the list goes on and on of my various procrastination activities.

Cold calling, or warm calling, as this would be, in not my favorite task, so I have taken the path of least resistance..;) It’s much different if I’m already talking to an interested prospect, but going out and seeking them out is another thing..:)

Well, this morning I kicked myself out of the BS Funnel, and made calls to prospective clients. I wasn’t able to reach any of them and had to leave messages, so it’s at least a start.

To make the calls easier, I’m using a sales script I got from Chris Barrow, The format follows:

Current situation question– "What is your situation now"
Benefit question: "If I could wave a realistic magic wand, what would you like to achieve?
Barrier question: "Are there any issues that would hold you back?"
Outcome question (the benefit of the benefit): "If this works ? what difference would it make to you?"

I call this the process of Ethical Selling, and it certainly does make an unpleasant task easier!

About the Author Donna Gunter

Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.

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