Category Archives for Ezines
Does Your Newsletter Keep You Up at Night?
Sometimes it feels like one step forward, and then 3 steps back. I’ve been wrestling with the formatting of my email newsletter for the last several days, trying to reduce the Spam Assassin score
Continue readingNew Newsletter Look
My newsletter has a new look as of today! How do you like it? I’d love to hear what you have to say! My trademark color has always been purple — you should have seen my bedroom
Continue readingHow Hard Is It to Get Off Your List?
I’ve been doing a great deal of email housecleaning in the last few days, doing mass unsubscribes from lists that no longer serve me or from lists from which I get almost daily emails. I’ve
Continue readingEmail List Protocol
Q: Is it appropriate to sign up an acquaintance or colleage for an email newsletter with their implied permission? Heather A: Hi Heather– The best (and safest) way to proceed is to request
Continue readingHow to Start Marketing With No List?
Q: What is the best way to get explosive list growth for a new niche product, where I have no related list? Mark A: It’s quite tough, Mark, to start without a list. The first thing
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