Category Archives for Email Marketing
Does Personalization in Email Subject Lines Matter?
A few months ago I was on a call and discovered that putting someone’s first name in an email subject line (i.e. personalizing the subject line) was now a no-no, as most people
Continue readingEzine Marketing: 5 Ways to Skyrocket Your Ezine Open Rate
Do you know the open rate for your email newsletter? The open rate is the percentage of people who actually open and read your newsletter. Most better email distribution programs can give you fairly
Continue readingDeath Knell of Email?
I was reading an interesting email this morning from Google Adwords guru Perry Marshall about whether email is obsolete given the social media revolution. If you believe the hype, email is taking
Continue readingFlaming Emails
One of my favorite activities of the day (NOT!) is browsing through my emails when people unsubscribe from my list. In most cases, the person just removes herself from the list without a reason.
Continue readingUnsubscribing from email lists
I just recently went through a big email purge, taking myself off of many lists that aren't really helping me with anything or those that I simply have no time to read. I'm discovering
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