Does Your Newsletter Keep You Up at Night?
Sometimes it feels like one step forward, and
then 3 steps back. I’ve been wrestling with the formatting of my email newsletter
for the last several days, trying to reduce the Spam Assassin score that it gets
assigned when I run it through the aWeber checking system. Even though
I’ve scored under a 5, which is their warning point for an email that’s likely
to head to my recipient’s junk mail folder or be blocked in some way by my
recipient’s ISP, it’s best to score a 3 or less for the least amount of delivery
problems.
I’ve finally wrangled the score down to a 2.2.
To get there, however, I had to take away some of the more colorful formatting
of this publication. It’s leaner and cleaner and more streamlined, but I miss
the vibrant appearance….:(
Aaah, the curse and the joy of email
marketing…LOL.
About the Author Donna Gunter
Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.
