Creating My Platform for 2007
I recently re-enrolled as an alumnus in Michael Port’s Product Factory program. It’s an amazing program with an overwhelming amount of resources. Even though I’ve been through it previously, I was offered a steal of a deal price as an alum, so I decided to take advantage of the offer to keep me on track with writing my book.
One of the exercises required in the program is to brainstorm different ways to leverage the material from the product that you create. I’m taking this one step further and looking at my entire marketing funnel and marketing platform, from how I’m branding myself to the products I hope to create in the coming year to the price points at which my products and services will be offered.
The process is making my brain hurt, but in a good way..:) Now, if there were only more hours in the day..LOL
About the Author Donna Gunter
Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.
