Digital ebooks have changed everything in the publishing world, but it’s not that big of a surprise to online marketers who have been selling their information for years via PDF format. But now there
Continue readingIf you have a podcast interview under your belt, you already have the content for a short book that you can use as a lead magnet for your business, since it’s pretty simple to turn your podcast interview
Continue readingThose of you who’ve been on my list for awhile know that I’m a card-carrying introvert (INFP on the Myers-Briggs scale, if you’re interested.) That introversion factor can make marketing
Continue readingThose of you who follow me on Facebook know of my love for everything FixerUpper. I fell head-over-heels in love with Chip and Joanna Gaines when their show, FixerUpper, premiered on HGTV five years ago,
Continue readingMost people who publish a book, a self-help or how-to book in particular, all hold what I refer to as the “Oprah Pipe Dream.” By that I mean that they believe that their book will sell millions
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