In 2020, we as business owners are in uncharted waters in terms of how to stay connected to your clients during COVID-19 pandemic. Few of us have ever had to deal with widespread closings of cities, canceling
Continue readingFor the last year, I’ve been seriously rethinking my online business model blueprint. As I have reviewed what works and doesn’t work as an online business, as well as what I want (and don’t
Continue readingFor years, I’ve been giving away a PDF guide and checklist as my lead magnet to entice prospects to sign up for my list. This strategy has served me well as a way to grow my list. However, what I’ve
Continue readingI see the well-known Internet marketing gurus do this all the time — they begin to try and sell to me when I first opt into their list, thinking that’s the best way to develop a responsive
Continue readingAs a part of my referral marketing strategy, I routinely make referrals to other products and business service providers that I know or use regularly. In 99% of the cases, I’ve actually used the product
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