Ready to learn the identity of the “greatest marketing tool of all time”?
Well, here it is…drumroll please…..
It’s being an author of a published book.
But that’s just a basic description. Keep reading, because pretty soon I’ll tell you something you’ve never heard before in today’s “Big Reveal”.
You see, people still think that writing and publishing a book is an incredibly long and laborious process.
But if you can shift your mindset that a book doesn’t have to be the “great American novel” nor does it have to be a 500-page hardback sold in bookstores across the country, you can start to see that there are other ways to being a published author.
Once you do, the magic starts to happen. Success is fast-forwarded.
Just like for my client, Debbie.
You want to focus on one of Debbie’s statements and let it really sink in…
“I believe that there is a perception by others [that by publishing a book] that you are an expert.”
My clients have spent years trying to become an experts in their fields by working hard and developing their skills.
…but not making the money they want to make or attracting the kind of clients they want to serve.
Then, with one little shift, everything changes for them in one month.
Next month, can be the month everything changes for you.
It could be your turn.
You just have to…